Ponder this. I've always been hesitant and a little reluctant to use "ASAP" in all caps. Actually, anything that needs to be in all caps scares me a little - but definitely ASAP. I would a lot more comfortable if I could use "asap" versus "ASAP". I was responding to a client question this morning, in which I wanted to use "ASAP" and asked a colleague of mine if I had to capitalize all of the letters. She responded yes, which prompted me to have a sad face. Confused as to why I would have a sad face, she asked "Why does that bother you?" Well, that's a good question Jennifer. The reason it bothers me to use all caps is that just by the use of caps it sounds like one, I'm shouting and two, that it means that I'm going to do it NOW, NOW, NOW and have it ready within the hour. If I use all lower case letters, it's much more civilized and I'll get back to you by the end of the day.
See....when you think about it like that, don't you agree?
